Blog Posts Process Management

How And Why To Bother With Customer Obsession

Blog: Forrester BPM Center of Excellence

Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy, and operations is a bad idea?? See, I didn’t think so. And yet, just 8% of enterprises are actually customer-obsessed. When my colleague Rick Parrish and I developed a new […]

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