How A Global Crisis Puts Post-Sale Customer Marketing In The Spotlight
Blog: Forrester BPM Center of Excellence
Almost two decades ago, Fred Reichheld showed that it costs companies more to acquire a new customer than to keep an existing one — and that smaller changes in post-sale retention can lead to bigger boosts to profitability.[i] In new research, Forrester shows why B2B marketing leaders need to remember Fred’s findings and refocus on […]
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