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How 50 Retailers And Brands Competed With Amazon’s October 2022 Prime Event

Blog: Forrester BPM Center of Excellence

On October 11th and 12th, Amazon held its Prime Early Access Sale, intended to “give [Prime] members a chance to kick off the holiday shopping season early.” Last year, we found that 30% of US online adults started their holiday shopping in October or earlier, so it’s not surprising that Amazon, along with other major retailers, […]

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