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Hitting home Runs: How to shift to B2D in the financial sector

Blog: Capgemini CTO Blog

Open banking is enabling banks to change business models and team up with third parties via open digital ecosystems to create new value propositions. These digital ecosystems are underpinned by developers who consume APIs and build, test, and deploy applications that enable innovation.

Now, more than ever, organizations need to create user-friendly environments that nurture the B2D relationship, especially in the highly competitive financial services industry. By creating an environment that attracts and engages developers, incumbent firms will be able to differentiate themselves in a crowded field.

How can they do this? By hitting HOME RUNS!

What is the Home Runs method?

The Home Runs method is a proven approach to help firms appeal to developers and retain market share. It focuses on two aspects of the B2D relationship – attracting developers (RUNS) and retaining them (HOME).

Let’s take a look at RUNS first to see the steps you’d need to take to interest developers.

Now that developers are working in your environment, keep them HOME.

Why is B2D important?

Until now, firms have focused on Business to Business (B2B) and Business to Consumer (B2C). The shift in focus to B2D is important as the financial services industry prepares for the Open X era. In Open X, data sharing will be critical, as partners leverage APIs and collaborate within an open ecosystem to create innovative, personalized products that have a fast speed to market.

To thrive in this environment, organizations will need a developer-centric approach, which means a robust API management strategy that includes sturdy API platforms and portals. Adopting a HOME RUN approach will help them get started.

Interested in learning more about B2D and API strategy? Connect with me on social media.


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