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Hidden Ways Organizations Can Benefit from Customer Journey Mapping

Blog: APQC Blog

Customer journey maps aren’t just for sales and marketing anymore. These visual depictions of the end-to-end customer experience allow you to understand your customers’ behaviors, feelings, goals, and pain points. These days, that’s information everyone in the organization needs to know to stay competitive. Creative folks from different functions are using customer journey maps and applying their insights to innovate and improve. Two of the most exciting—and surprising—opportunities are in process and compliance.

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