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Heard at NRF: Contradictory Conversation From Vendors – “Unified” but “Decoupled”

Blog: Forrester BPM Center of Excellence

At NRF 2020 Vision, commerce tech vendors touted their latest innovations for digital retail. The theme, from booth to booth, was an eerie echo of words like “connected” and “unified.” NRF’s Digital Council (composed of retail CIOs, heads of digital, and similar, as well as tech providers) discussed several hot button terms during their meetings. […]

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