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Healthcare Customers Not Engaging? Time to Optimize Your Digital Front Door Strategy

Blog: Forrester BPM Center of Excellence

Less than 50% of consumers logged into their health insurer or healthcare provider’s website or mobile app in 2019. That figure tells a lot. Despite heavy investments in digital and the customer experience, HCOs are failing to meet customer needs and expectations. This is resulting in poor customer acquisition and retention rates. HCOs must refocus […]

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