While artificial intelligence (AI) has been gaining momentum for the past few decades, large language models (LLMs) like GPT-4 have created an explosion of interest from users wondering how they can support digital transformation. As a result of this popularity, Reuters predicts that the ChatGPT deep learning stack, upon which GPT-4 was based, will generate an income of USD $1 billion by 2024.

The popularity of GPT-4 is due to the power of AI technology, along with high user accessibility and broad versatility. Many different fields in the tech industry can utilize GPT-4 to automate and personalize many tasks, allowing staff to concentrate on more complex tasks.

Here are some examples of how GPT-4 can contribute to digital transformation in several different areas.

[ Check out our primer on 10 key artificial intelligence terms for IT and business leaders: Cheat sheet: AI glossary. ]

1. Personalized employee training

Generative AI like GPT-4 is an incredibly useful tool not only in business but also in training. Team leaders and HR professionals can use these programs to create creative and unique training programs that meet every employee’s learning needs, including accommodating different language and neurodivergence preferences. In these ways, GPT-4 is essential to help companies maintain momentum when introducing new digital tools as part of a transformation project.

In 2022, the educational organization Khan Academy began to introduce GPT-4 features to power its innovative AI assistant, Khanmigo. This AI assistant allows learners to learn autonomously and creatively in a personalized way, as they receive customized prompts for learning tasks. Khanmigo is a helpful use case for any organization training staff to use new technologies in their digital transformation.

2. Recruiting and marketing

Generative AI tools like GPT-4 could be a game-changer for marketing and advertising teams, which can tap their power to develop fresh, creative campaign ideas. And for those in recruitment and talent acquisition, tools like GPT-4 can help craft engaging content that persuades potential candidates to apply.

While these tools may never completely replace traditional professionals in marketing or advertising roles, they are useful for stimulating ideas during brainstorming sessions.

[ Also read Generative AI: How does it affect the enterprise? ]

3. Chatbots

Chatbots and digital assistants have become the talk of many industries, particularly tech and finance. As a result of this widespread use, Statista predicts the chatbot market to reach around USD $1.25 billion by 2025.

Leveraging GPT-4 technology, Morgan Stanley’s internal chatbot can now search through its vast PDF archives for answers to queries from its advisers. This is just one example of how a leading financial services corporation has begun exploring new ways to maximize its intellectual resources through the power of the LLM.

4. Security

As the internet evolves, so do the security risks associated with it. Predictably, GPT-4 provides problems as well as solutions. Malicious users have already used GPT-4 to conduct powerful enterprise attacks.

However, this tool serves as both cancer and cure: GPT-4 can be trained to assess potential attacks while deploying powerful protective measures and using deep learning from past threats to protect systems. Utilizing tools like these can address the security concerns of a digital transformation by ensuring that your personal information remains safe and secure online.

5. Accessibility

Through the power of GPT-4, the Danish business Be My Eyes has created a “virtual volunteer” to aid people with low vision or visual impairments lead more independent lives. This innovative technology offers assistance for daily activities and enables users to experience more freedom.

This GPT-4 feature could be used to help visually impaired staff members learn new digital tools during a digital transformation.

What’s next in the ChatGPT digital transformation journey?

Due to the success of previous ChatGPT models, GPT-5 will likely soon be on the horizon. It is expected to bring ever more powerful, accessible, and versatile features that can help organizations streamline their digital transformations.

Google’s Bard, Dall-E 2, and other competitors are also hot on the heels of OpenAI’s GPT offerings. As an IT leader, you should start researching the best LLM tools to catalyze your digital transformation.

GPT-4 can significantly boost your digital transformation’s potential when it’s used thoughtfully. Rather than investing heavily in IT infrastructure, focus on human feedback from staff members to create supportive environments for digital content producers.

When AI tools are introduced with solid collaboration between the C-suite and teams and are focused on employee engagement, they can be optimized for the best ROI. When this is achieved, your organization will make staff well-being a key part of a successful, lasting GPT-4 digital transformation.

[ Learn the non-negotiable skills, technologies, and processes CIOs are leaning on to build resilience and agility in this HBR Analytic Services report: Pillars of resilient digital transformation: How CIOs are driving organizational agility. ]