Goya Foods Dishes Out Data Integration for Increased Customer Satisfaction
Blog: The Tibco Blog
As the premier source for authentic Latino foods, Goya Foods is the largest, Hispanic-owned food company in the US whose story is as much about the importance of family as it is about achieving the American dream. For years, Goya Foods has brought tasty products to customers, but it needed a solution to streamline and enhance the quality of data on its products, locations, and manufacturing facilities.
To solve these data challenges, Goya turned to TIBCO BusinessWorks, TIBCO Spotfire®, TIBCO Hawk®, and TIBCO® MDM software to bring its data and applications together; achieve greater visibility and control of data and integrations; and increase customer satisfaction.
Before implementing the TIBCO technology stack, Goya Foods was dealing with over 10 sources of information. Now, this has reduced to just one centralized source of information. Because Goya Foods now has a single, holistic data source that’s being utilized company-wide, the company can access data in real time, enabling it to address any issues that might affect customer satisfaction.
Goya Foods has seen a number of benefits from this data integration implementation, the most important being an increase in customer satisfaction, a value that’s been instrumental to the success of the company. Additional benefits include:
- Delivering the same quality of data across all channels of information, providing data quality, accessibility, and speed, and preventing the risk of lost sales as well as the risk of publishing incorrect data and its consequences.
- Speeding up development and modernizing integration processes and services monitoring
- Tracking delivery truck status and location, benefitting both salespeople and customers.
To learn more about how Goya Foods’ new integration system helped it enhance the quality of the data on its products and improve customer satisfaction, read the full case study.