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Google’s Acquisition Of Fitbit Makes Sense For Both Companies — And The Wider Healthcare World

Blog: Forrester BPM Center of Excellence

Author(s): Julie A. Ask, Frank E. Gillett, and Jeff Becker Google has announced that it will acquire Fitbit for $2.1 billion. This acquisition will improve Google’s health and wellness offerings and makes it more competitive. Forrester forecasts that smartwatch sales will surpass those of fitness trackers in 2020, with Apple Watch being the market leader. […]

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