Get Ready To Activate Marketing Campaigns With Mobile Wallets
Blog: Forrester BPM Center of Excellence
In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts. Despite the growing adoption of wallet solutions from Apple, Google, and Samsung, […]
Leave a Comment
You must be logged in to post a comment.