Generative AI Revolutionizes Marketing Creativity
Blog: Forrester BPM Center of Excellence
The controversy over AI is settling in the world of marketing and creativity. Two arguments have emerged that defend or denounce artificial intelligence. (1) Humanists decry the existential dangers as underscored by an open letter signed by hundreds of tech experts calling for a pause on generative AI. (2) Technologists espouse the limitless potential to […]
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