Blog Posts Process Management

Generative AI Marketing Use Cases In APAC

Blog: Forrester BPM Center of Excellence

I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Following the first data overview report on the state of GenAI marketing in the region, this report delves into diverse genAI marketing use cases that achieved positive […]

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