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Generative AI, Like ChatGPT, Won’t Destroy Creativity. It’ll Save It.

Blog: Forrester BPM Center of Excellence

Generative AI, like DALLE-2 or ChatGPT, has the marketing industry fretting about the human creator’s role in the future of creativity. Earlier this week, Mint Mobile and agency Maximum Effort posted a video ad starring owner/ actor, Ryan Reynolds. No big deal, right? Except it was written entirely by ChatGPT. And Reynolds characterizes the AI-authored […]

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