Generative AI! ChatGPT! Hold Up — Don’t Forget People And Process
Blog: Forrester BPM Center of Excellence
The relentless focus on new technologies such as generative AI and ChatGPT in the news media, at conferences, and in vendor pitches obscures the bigger picture: Technology plays a supporting, not leading, role in enabling certain consumer experiences or marketing execution. Even though companies innately know that they shouldn’t lead with consumer or business technology […]
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