GE Healthcare: Brand Storytelling During A Crisis
Blog: Forrester BPM Center of Excellence
At the beginning of 2020, as the COVID-19 pandemic started to take hold, GE Healthcare found itself at the center of the crisis. By March of that year, the media narrative had swung toward the shortage of personal protective equipment and other essential medical equipment like ventilators, of which GE Healthcare was a supplier. PR […]
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