Gamification adapts game concepts to nongaming situations to engage employees and motivate them to improve their performance and achieve a beneficial behavior. It rewards employees for completing performance levels with points, badges, privileges, and sometime monetary incentives. Gamification can be deployed as one of the possible techniques to engage employees as part of your Agile Journey.

The key to gamification is that it must be driven by a clear business goal with a clear outcome.  With the context of Agile, the goal with gamification is to encourage employees to become engaged in Agile, with the outcome of ‘giving back’ to the Agile community.  While your Agile journey may start with training and coaching, you eventually would like employees acting as Agile Champions to give back and start sharing their knowledge and experience within their colleagues.

As an example, let’s say you have established an Agile Education Vision with the goal of getting employees to give back to the Agile community.  As one technique, you decide to use gamification to motivate and engage employees to become Agile Champions and give back to their local community. Let's posit five levels of Agile Champion and the points needed to achieve each level: