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Four Advocate Personalities Turn Customer Goodwill Into Gold

Blog: Forrester BPM Center of Excellence

Question: How is a customer marketer different than other marketers? (No, this is not the opening line of a joke — that would be “Two customer marketers walk into a bar … ”) Top customer marketers focus on how customers attain value. They know that solid references, case studies, valid reviews, upsell/cross-sell opportunities, and expansion […]

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