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Contributed on May 11, 2020
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FORRward: A Weekly Read For Tech And Marketing Execs

Blog: Forrester BPM Center of Excellence

COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions. Sales engagement (SE) solutions – originally designed to help sales development reps manage and automate multichannel touchpoints — now deliver significant productivity gains and more to entire revenue teams. The COVID-19 pandemic is accelerating existing investment in the category. […]

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