FORRward: A Weekly Read For Tech And Marketing Execs
Blog: Forrester BPM Center of Excellence
COVID-19 Is Proving Consumer Voices Can Influence Business Decisions Last week, major corporations learned first–hand the power of values-based consumers. Many received harsh backlash after applying for and receiving funds from the Paycheck Protection Program (PPP), intended to help small businesses keep their workforces employed amid the COVID-19 crisis. The U.S. government allocated $349 billion to the program, but many small businesses were denied after larger players received loans, depleting the […]
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