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FORRward: A Weekly Read For Tech And Marketing Execs

Blog: Forrester BPM Center of Excellence

Nike Just Does It First, the age of the customer shifted power away from institutions to individuals, drastically reducing the control companies had over their own brands. Then came Amazon. The competitive juggernaut ripped whatever shred of control brands had left, leaving them to figure out the algorithmic enigma of e-commerce while competing on price […]

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