Blog Posts Process Management

FORRward: A Weekly Read For Tech And Marketing Execs

Blog: Forrester BPM Center of Excellence

CMO’s Must Balance Technology And Creativity Spending Marketers are overfunding technology and underfunding creativity. Forrester forecasts spending for adtech, martech, data and analytics will grow between 9% and 11%, while spending for agencies will grow a mere 2.4%. Consequently, the experiences marketers create are built on the same common technology platforms, solve the same user […]

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