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Forrester’s US Banking Customer Experience Index 2018 Shows CX Is Stagnating

Blog: Forrester BPM Center of Excellence

Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of more than 110,000 US adult customers in 2018, Forrester’s Customer Experience Index (CX Index™) methodology measures how well a brand’s customer experience strengthens the loyalty of its customers so it […]

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