Forrester’s Digital Go-To-Market Review: Kid, Baby, and Toy
Blog: Forrester BPM Center of Excellence
Forrester’s Digital Go-To-Market Review series evaluates a set of brands in a specific category to see how well they are positioned to thrive independently. In this review, we evaluated 27 kid, baby, and toy brands on five elements: direct-to-consumer strength, brand visibility online, distribution and e-control, organic consumer enthusiasm, and product innovation.
Leave a Comment
You must be logged in to post a comment.