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Forrester’s Buyer Insights Reports Reveal Current Business Drivers and Buying Behaviors

Blog: Forrester BPM Center of Excellence

The first step to becoming audience-centric is to develop expertise and knowledge about your organization’s target buyers. However, getting actionable insights into buyer behavior isn’t easy. That’s why in Forrester’s new annual Buyers’ Journey Survey, 2022, we asked more than 20,000 business buyers around the world to examine their preferences during each phase of the […]

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