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For CPG Marketing Leaders, Customer Obsession Means Driving Category Growth

Blog: Forrester BPM Center of Excellence

“The consumer is our boss.” This statement is at the core of a defining principal at my former employer, Mars, and the spirit of this idea is similarly at the core of many B2C companies’ operating philosophies. Forrester calls putting the customer at the heart of everything you do, “Customer Obsession” and it’s proven to […]

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