Flexible Loyalty Technology Solutions Power Profitable Loyalty Programs
Blog: Forrester BPM Center of Excellence
As brands contend with rising media costs, changing consumer behavior, and for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year. But economic uncertainty adds […]
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