Blog Posts Process Management

Five Ways To Ensure Deep Collaboration Between Marketing And CX

Blog: Forrester BPM Center of Excellence

Marketing and CX functions are stuck in outdated and untenable silos: Marketers focus on acquiring an ever-larger number of customers they can’t retain, while CX professionals chase better retention even when it doesn’t make business sense. In my new report, Five Ways To Ensure Deep Collaboration Between Marketing And CX, I identify five strategies — […]

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