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Find The Marketing Planning And Operations Tool That Meets Your Needs

Blog: Forrester BPM Center of Excellence

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM). As I explained a few months […]

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