Evolving customer communications
Blog: OpenText
Targeted customer communications are a powerful way to increase engagement and build brand loyalty. Done poorly, they’re also an effective way to drive your audience away. Your audience is being bombarded by tons of messages every day and the problem is getting worse, not better. It’s easy for customers to switch off and start ignoring everything, even brands they like. By delivering ultra-personalized, relevant messages when and where your customers want them, you can cut through the …
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