Evolving Buyer Behaviours In Asia Pacific: What Do Desserts Have To Do With It?
Blog: Forrester BPM Center of Excellence
Buying behaviour around the world has changed significantly, accelerated by the pandemic. Within the Asia Pacific region, marketers and sellers must be prepared to adapt to these changes and deliver what their buyers demand. Every year, Forrester fields a global survey to purchase decision-makers to find out what it is that makes them buy. We […]