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European Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)

Blog: Forrester BPM Center of Excellence

European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking their European advertising businesses. However, the outlook seems healthier than might have been expected given the circumstances. Rather than precipitating a sharp downturn, these headwinds will […]

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