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Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Blog: Forrester BPM Center of Excellence

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. How then should European consumer […]

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