EU Corporations Lead The Region On Sustainability — The Rest Ride Their Coattails
Blog: Forrester BPM Center of Excellence
Across Europe and the Middle East, consumers are demanding that corporations embrace environmental sustainability. Forrester data shows that in both the UK and France, more than a third of online adults are prepared to pay a premium for sustainable products. A PwC survey reports that over half of consumers in the Middle East say they buy eco-friendly products.