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Epsilon’s Purchase Of CitrusAd Begins The Consolidation Of Retail Media

Blog: Forrester BPM Center of Excellence

On July 15, 2021, Publicis Groupe’s Epsilon announced it would acquire CitrusAd. The acquisition combines the service-oriented Epsilon whose strengths in retail media lie in offsite monetization and first party data enrichment with tech platform CitrusAd who excels in onsite monetization. We think this match up of providers in the retail media space will give […]

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