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Empathy Is The Best Gift You Can Give Your Loyal Customers This Holiday Season

Blog: Forrester BPM Center of Excellence

This holiday season, maintaining (and tapping into) your customers’ loyalty has never been more critical. As you plan for holiday shopping – and the inevitable returns that will follow in January – loyalty marketers must: Show, not tell. It’s a stressful time under normal circumstances, but now we’re living in a year-long anxiety attack for […]

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