process management blog posts

Embrace Storymaking To Change Your Sustainability Brand Narrative

Blog: Forrester BPM Center of Excellence

In 1994, when he was CEO of Pixar, Steve Jobs said: “The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.” Fast-forward almost 30 years later, storytelling is still incredibly powerful. Marketers and the agencies and influencers they work […]