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Elkjøp Puts Its Data Pedal to the Metal with TIBCO Data Virtualization

Blog: The Tibco Blog

Data: your analytics teams can’t get enough, fast enough.

The same was true for over 300 business analysts at Elkjøp Nordic, the Nordic region’s largest electronics retailer with over 25 percent market share and over 11,000 employees. Not satisfied with this status quo, Elkjøp decided to re-engineer its approach to analytic data access.

Using TIBCO Data Virtualization as the technology foundation, BI Architect Johannes Melkeraaen led Elkjøp’s efforts. “VEDAL,” the brand Johannes coined for this new architecture, is an acronym for Virtual Enterprise Data Layer. As implemented, VEDAL provides a uniform, IT-controlled access point where Elkjøp’s analysts can easily find and access the data they are allowed to analyze, without having to worry about where the data actually resides.

Within less than a year, VEDAL quickly became the default source for all analytics data.  The benefits have been incredible including:

Is now the time for you to put your data “VEDAL” to the metal?

If so, you can learn more about VEDAL and TIBCO Data Virtualization at Elkjøp by reading the full case study.  

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