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E-commerce grew by 36% and 30% YOY in terms of volume and value respectively in Oct-Dec 2020: E-commerce Trends Report by Unicommerce and Kearney

Blog: NASSCOM Official Blog

Unicommerce, India’s biggest e-commerce focused supply-chain SaaS technology platform, and Kearney, today released an ‘Q4-2020 -E-commerce Trends Report’ for the last quarter of 2020. The report assesses the e-commerce growth in Q4 2020 and deep-dives into the sector-wise analysis. It extensively covers trends related to the overall e-commerce growth, region-wise consumer demand and D2C trends and how it affects the industry in the post COVID-19 world.


In 2020, the COVID-19 pandemic affected industries across sectors. E-commerce as an industry saw a significant uptick in demand during these times. Moreover, the last quarter was extremely interesting, as it showed the real reflection of changing consumer behaviour, and highlighted the actual shift to online shopping even after the lockdown was lifted. This report talks about emerging sectors and changing consumer preferences. Given the rising number of online shoppers and the maturing ecosystem, this report presents a point-of-view on the rising number of D2C brands and important technology solutions needed to thrive in the ever-evolving e-commerce ecosystem.

Key highlights of the report:

E-commerce in the post COVID-19 and trends witnessed

New segments making their presence felt

Tier-2 and beyond continue to drive e-commerce growth

Direct to consumer getting a new lease of life

Commenting on the report release, Kapil Makhija, CEO, Unicommerce said, “The impact of the COVID-19 pandemic has been widely visible ever since the lockdown was announced in March last year. The e-commerce industry has emerged as the backbone of the retail industry and small and big players have realized the immense potential that e-commerce holds. The e-commerce volume growth continued to accelerate in the last quarter of the pandemic hit year. This report aims to deep dive into interesting insights that will help brands in their ecommerce journey. The report highlights growth of various categories, traditional brands shifting towards online platforms, and its impact on the e-commerce industry. As life gradually returns back to normal, we believe that this report is a reflection of the changing consumer behaviour. We at Unicommerce will continue to simplify ecommerce selling and provide best in class solutions to e-tailers and ecommerce companies across the country.”

Speaking on the launch of report Siddharth Jain, Partner, Kearney said “The Personal Care, Beauty & Wellness category is an incredibly interesting area of growth online, as it has seen stupendous volume growth of over 95% in Q4-2020, as compared to the same period last year. Tier II and Tier III+ markets have shown maximum growth potential, outpacing that of Tier I cities. During the quarter in review, these cities accounted for a whopping 90% YOY incremental volume and value growth,” 


About Unicommerce

Unicommerce eSolutions is India‘s leading e-commerce focused supply chain SaaS platform. Established eight years ago, Unicommerce is a market leader processing over 20% e-commerce volumes in the country. The company has disrupted the e-commerce and retail industry with clients like Myntra, Netmeds, Urban company, Jack & Jones, Vero Moda to name a few and has also started working with clients in international markets. 

About Kearney

As a global consulting partnership in more than 40 countries, our people make us who we are. We’re individuals who take as much joy from those we work with as the work itself. Driven to be the difference between a big idea and making it happen, we help our clients break through. 

For further information, please contact:


Kinshuk Sindhwani| Communication Manager Unicommerce

Ph: +91 9899143414 |

The post E-commerce grew by 36% and 30% YOY in terms of volume and value respectively in Oct-Dec 2020: E-commerce Trends Report by Unicommerce and Kearney appeared first on NASSCOM Community |The Official Community of Indian IT Industry.

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