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Don’t Look Now But Database Marketing Is Making A Comeback

Blog: Forrester BPM Center of Excellence

Single customer view. Real-time insights. Customer engagement strategy. Buzz words? Sure. But each one is crucial for revenue growth and more efficient marketing, and none of them can be achieved without a robust database marketing strategy. Stephanie Liu and I recently tackled the world of customer database services in two reports. “The Forrester Wave™: Customer […]

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