Does ABM Help Produce Better Revenue Results?
Blog: Forrester BPM Center of Excellence
Join me on a stroll down ABM memory lane? In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession. We continue to survey the market to keep our finger on the ABM pulse. […]