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Digital Go-To-Market Review: Beauty Brands

Blog: Forrester BPM Center of Excellence

Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes. From this review, we rated 7 […]

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