Blog Posts Process Management

Differentiate Your Brand With Ethical Marketing: Join Me At Summit Asia Pacific!

Blog: Forrester BPM Center of Excellence

Late last year, in Forrester’s APAC predictions 2020 event, one of the predictions we made is “Leading brands will differentiate with ethical marketing to build long-term value.” Fast forward to the second half of the year, we see COVID-19 is accelerating the trend. Values-based consumers are on the rise, and they will vote with their […]

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