Blog Posts Process Management

Determine How Prospects Will Find Your Brand And Products

Blog: Forrester BPM Center of Excellence

Fess up: you don’t know how your customers or prospects originally find your brand/products. I posed this simple question on my blog several months ago: How Do Your Customers Search And Find? It should be a simple question to answer, but it isn’t. That’s because customers use many resources to discover and research a brand […]

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