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Despite Economic Headwinds, Malaysian Banks Continue to Improve CX Quality

Blog: Forrester BPM Center of Excellence

How customers perceive a brand influences how much they are willing to spend with the brand; whether they will recommend it to others, and; how likely they are to forgive the brand’s missteps. Our annual CX Index benchmarking study conducted in Malaysia since 2021 answers the question, “Which banks in Malaysia provide the best customer […]

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