Blog Posts Process Management

Demand Programs – Using Rules to Design Program Flows

Blog: Forrester BPM Center of Excellence

Demand marketers need a scalable and repeatable process to support buying group needs while in a demand program. Demand programs have program objectives, with corresponding program plays, to get and move opportunities with connected buying group members through the B2B Revenue Waterfall. Demand program plays are different types of programs to support demand program objectives of Activate, […]

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