Demand And ABM Are Converging — So What? A Forrester B2B Summit APAC 2022 Session Preview
Blog: Forrester BPM Center of Excellence
The emergence of account-based marketing (ABM) was a revelation to many B2B marketers struggling to make traditional demand marketing deliver for their buyers and the sales team. ABM techniques introduced many new approaches across people, processes, and technology that have been picked up by demand marketers. And for ABM marketers, the need to scale has […]
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