Decision-Dominant Logic
Blog: For Practitioners by Practitioners!
Dr. Roger Moser: “We have entered the algorithmic age—an era where competitive advantage is defined less by the products you sell or the services you deliver, and more by the decisions your organization makes and how well it makes them.
Think of Amazon constantly repricing millions of items, or Netflix reshaping your screen in real time to keep you watching. Consider Toyota predicting machine failures before they occur, Walmart letting algorithms choose store-level restocking patterns each night, or Maersk steering ships around storms to save both fuel and risk. What unites these examples is not industry or geography, but the sheer volume, speed, and accuracy of decisions driving them forward.” Link