Blog Posts Process Management

Data, confiance et économie de l’expérience

Blog: Forrester BPM Center of Excellence

L’économie de l’expérience, client comme collaborateur, est critique aujourd’hui car c’est elle qui permet d’acquérir les clients et les talents que l’on peut fidéliser. Améliorer la perception des consommateurs et des employés a un impact direct sur la performance des entreprises. Forrester a interrogé près de 2,000 responsables marketing dans le monde. Quelles sont leurs […]

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