Dark Patterns Hurt Customers And The Companies That Use Them — When The Dark Side Calls, How Will You Answer?
Blog: Forrester BPM Center of Excellence
Growth hacking. Chief growth officer. Conversion rate optimization. Engagement. All terms and titles that highlight the interests of the company over the interests of its customers. Is it any wonder, amid the obsession with growth and the deepening understanding of human psychology, that some businesses find ways to steer customers toward choices they didn’t really […]